HI, I'M LIVIA.

HI, I'M LIVIA.

I'm a marketing strategist based in NYC.

I'm passionate about helping brands build meaningful connections with their audiences.

I'm an expert in combining creativity, data-driven solutions, and industry insights to craft unique and engaging experiences that foster brand loyalty, engagement, and awareness through innovative marketing campaigns.

Some of the brands I'VE worked with

  • Sol de Janeiro

    Ranked as one of the most powerful global beauty brands, Sol de Janeiro is inspired by Brazilian beauty secrets.

    Known for their iconic scents and effective products, they offer luxurious, skin-loving formulas that celebrate self-care and confidence.

  • The Nue Co.

    The Nue Co. focuses on redefining wellness by blending science with natural innovation.

    Their products target the root causes of modern health issues, emphasizing sustainable, clinically-proven formulas for whole-body health.

  • Sephora

    Focusing on Sephora Squad, an annual program that embraces a diverse group of influencers to represent the brand.

    Chosen for their unique voices and genuine connections with their communities, they create content that drives brand engagement and reinforces Sephora's position as a leader in the beauty industry.

PROJECT HIGHLIGHTS

PROJECT HIGHLIGHTS 

CAFÉ NUE: BRINGING WELLNESS TO LA

For the launch of The Nue Co.'s new Gut Barrier+ collection, the summer activation took the form of Café Nue, a pop-up truck that brought a unique wellness experience to Los Angeles. With my leadership in both strategy and execution, the concept centered around creating a healthy, on-the-go café, where community members could enjoy handcrafted collagen mochi donuts and refreshing matcha lattes, all designed to support gut health.

The pop-up was a resounding success, with over 1,000 visitors exploring Café Nue as it made its way through popular LA locations, including Abbot Kinney Blvd. in Venice and Sprouts Farmers Market in Burbank. The event was a testament to the power of creative strategy and detailed execution, making wellness both accessible and enjoyable while driving significant community engagement.

THE NUE CO. X SOPHIA ROE

In a continuation of the Café Nue activation, the final leg of the Gut Barrier+ collection launch brought a more intimate experience to New York City. Under my leadership in planning, strategizing, and executing the activation, the focus was on engaging over 20 top influencers and community members. In NYC, the Café Nue team hand-delivered a curated wellness package that featured a special collagen mochi donut recipe crafted by James Beard Award-winning chef Sophia Roe, along with the complete Gut Barrier+ Powder collection.

This NYC activation not only introduced the new product line but also highlighted the brand's collaboration with Sophia Roe, reinforcing The Nue Co.'s commitment to integrating wellness into everyday life with a touch of culinary excellence. The personalized delivery and exclusive engagement offered a memorable experience that deepened the connection between the brand and its community, showcasing the innovative approach to wellness marketing.

Sephora Squad x THE fohr LOUNGE IN NYC

During my time at Fohr, I led the planning and execution of a Sephora Squad event at SEPHORiA in New York City, Sephora's flagship beauty event.

A key aspect of the event was 'The Lounge at Fohr' serving as an extension of SEPHORiA. Under my leadership and execution, this dedicated space provided a welcoming environment for the Squad to build community, connect with beauty and wellness brands, and engage in learning opportunities.

I also organized a highly successful networking reception, attended by over 100 influencers and representatives from various beauty and wellness brands. This gathering provided an invaluable opportunity for Sephora Squad members and alumni to connect with brands sold at Sephora, mingle with each other, and foster a deeper sense of community.

I also had the privilege of participating as a speaker and thought leader in a panel discussion during the event. The panel, which included Fohr’s Founder & CEO and other senior team members, covered critical topics such as user-generated content, paid media strategies, and effective brand messaging. My contributions to the discussion helped shape key takeaways for the influencers and brands in attendance, emphasizing the importance of authenticity and creative freedom in influencer marketing.

Read more about it HERE